As a brand and web designer, I know the discomfort that accompanies an outdated brand. Your brand feels stale. Misaligned. Flat. But with an expert eye and a single day of intensive design, it can feel fresh, exciting, and perfectly aligned for a new year of business. That, my friend, is the magic of a branding VIP Day. Welcome to Fig. 2 Design, where brands get a facelift, and you get the confidence to show up as the expert business owner that you are!
What Exactly is a Branding VIP Day?
A branding VIP day is a mini brand refresh to keep your brand and visual identity feeling accurate and authentic—oh, and it all happens in one day. VIP days are perfect for established businesses that just need a little facelift or new businesses that aren’t quite ready for the larger investment of a full brand and web design.
With the branding VIP day, you get a moodboard and creative brief that helps us establish the general direction of your brand, a brand board for reference, and, of course, a custom brand with a logo, submark, and a color and typography guide! These are the foundations of a strong visual identity.
Benefits of a branding VIP Day
Hands down, the best thing about branding VIP days is speed. A mini brand takes much less time than a full rebrand. And you get all the basics so you can start implementing your new brand elements the very next day!
VIP days are perfect for small businesses that don’t need a full brand (yet). As long as you understand who you’re speaking to and what you’re offering, you can get a leg up on your competition by having a strong visual presence. Ideally, branding VIP days are for the business owners who know exactly what they’re looking for, have a deep understanding of their target audience, and work well under pressure. We work closely together in a short timeframe to give you everything you need—ASAP.
Limitations of a VIP Day
I love VIP days for quick turnarounds and basic direction, but you certainly don’t get the full brand experience. A full brand dives into your ideal audience and provides more direction, while the VIP day gives you only the foundation.
If you want more of the bells and whistles (like patterns, ideal client guides, and even stationery) or if you’re still exploring who your ideal client is and how you want to present your business to them, you’d be better off with a full brand than a branding VIP Day.
However… if you like the idea of a VIP day but would love to get your hands on some additional collateral, I’m always available for full or half design days! We can work together on stationery, patterns, or even taglines for your website. This is in addition to branding VIP days, but is a great option if you’re only looking for one or two additional items!
Branding VIP Days for Decisive Business Owners
If you know what you want, who your ideal audience is, and how you want your brand to feel, a branding VIP day would be perfect for you! Are you ready to reach your goals and feel confident in your brand again? Inquire for a VIP day and watch your business get the refresh it deserves.
If you think you’d be happier with a full makeover and deep dive, explore my full brand design services. Whatever your business needs, we can work together to create a strong brand and visual identity.
