I don't do pretty. i do pretty cool.

I don't do pretty. i do pretty cool.

branding + DESIGN SERVICES

Areas of Expertise

Fig. 2 Design Studio offers brand strategy and identity specializing in women-owned small businesses across the country. 

Custom branding

quick reference brand board

An over-all look at your new brand all in one place

Including a logo, submark, type + color guide, and a pattern design. Logo will be delivered as multiple file formats for print and digital.

A mood board and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

design direction

What’s Included:

turn-around: a day and a half

investment: 3450

You don't want to cringe when you hand over your business card or give someone your web address.

You have a new business and understand the value of good design but aren't ready to invest in a big project.

You're an established business who needs a little re-fresh, not a full make-over.

this is for you if:

A VIP Design Day is like spending the day at the spa—I'll make you look great in just one day! 

Mini Brand Identity

in a VIP Day!

Quick Reference Brand Board: an over-all look at your new brand all in one place

Custom Branding: including a logo, submark, type + color guide, and a pattern design. Logo will be delivered as multiple file formats for print and digital.

Design Direction: a mood board and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

What's Included:

turn-around: day and a half

investment: 3450

You don't want to cringe when you hand over your business card or give someone your web address.

You have a new business and understand the value of good design but aren't ready to invest in a big project.

You're an established business who needs a little re-fresh, not a full make-over.

this is for you if:

A VIP Design Day is like spending the day at the spa—I'll make you look great in just one day! 

Mini Brand Identity 

in a VIP-day!

What’s Included:

design direction

Custom branding

brand guideline 

2 stationery item of your choice

Typically a business card, notecard, or label (design only, not printed)

A PDF to help you maintain consistency as you develop your company.

Including a logo, submark, type + color guide, and a pattern design. Logo will be delivered as multiple file formats for print and digital.

A moodboard and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

turn-around: six weeks

investment: 6500

You need more brand elements such as patterns, icons, brand marks, a tagline, and a couple of collateral pieces to help solidify your identity. 

You need a more in-depth look at your why, your ideal customer, your core values, and what your brand represents.

this is for you if:

I’ll help you determine who your audience is and how your design can speak their language. Together, we’ll make a hell of an impression on your new clientele. 

Full Brand Identity

2 Stationery Items: Typically a business card, notecard, or label (design only, not printed)

Brand Guidelines: A PDF to help you maintain consistency as you develop your company.

Custom Branding: Including a logo, submark, type + color guide, and a pattern design. Logo will be delivered as multiple file formats for print and digital.

Design Direction + Clarity: A moodboard and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

turn-around: six weeks

investment: 6500

What's included:

You need more brand elements such as patterns, icons, brand marks, a tagline, and a couple of collateral pieces to help solidify your identity. 

You need a more in-depth look at your why, your ideal customer, your core values, and what your brand represents.

this is for you if:

I’ll help you determine who your audience is and how your design can speak their language. Together, we’ll make a hell of an impression on your new clientele. 

Full Brand Identity

strategy guide pdf

Custom branding

brand guideline 

3 stationery pieces

Typically a business card, notecard, and a simple 3 page PDF such as a pricing guide (design only, not printed).

A PDF that provides an in-depth look at your company identity and helps you and anyone you work with maintain consistency as you develop your company.

Including primary logos, secondary logos, favicons, custom color, font, and pattern systems. Logos will be delivered as multiple file formats for print and digital.

The focused result of a 90-minute phone call. This PDF is essentially your road map to success; it dives deep into how to align your brand with your business goals and customer’s needs. You’re welcome. 

What’s Included:

investment: 9450

turn-around: 9 weeks

You're ready for a strategic plan to influence all of the branding and identity to make sure we are solving the real problem at hand.

You're ready to build a strong foundation for your visual branding (such as your brand’s goals, voice, brand personality and character, and in-depth research on your audience and how your branding can best serve them).

this is for you if:

The design solution for entrepreneurs several years into their businesses who are ready to rock a rebrand and level-up their design. Your company is already crushing it, and now your branding will match. 

Brand Strategy + Design

Up to 3 Stationery Pieces: Typically a business card, notecard, and a simple 3 page PDF such as a pricing guide (design only, not printed).

Brand Guidelines: A PDF that provides an in-depth look at your company identity and helps you and anyone you work with maintain consistency as you develop your company.

Custom Branding: Including primary logos, secondary logos, favicons, custom color, font, and pattern systems. Logos will be delivered as multiple file formats for print and digital.

Strategy Guide PDF: The focused result of a 90-minute phone call. This PDF is essentially your road map to success; it dives deep into how to align your brand with your business goals and customer’s needs. You’re welcome. 

What's Included:

investment: 9450

turn-around: 9 weeks

You're ready for a strategic plan to influence all of the branding and identity to make sure we are solving the real problem at hand.

You're ready to build a strong foundation for your visual branding (such as your brand’s goals, voice, brand personality and character, and in-depth research on your audience and how your branding can best serve them).

this is for you if:

The design solution for entrepreneurs several years into their businesses who are ready to rock a rebrand and level-up their design. Your company is already crushing it, and now your branding will match. 

Brand Strategy + Design

the inquiry

the design

I'll dedicate an entire day (or half-day) to your brand and your brand only. This helps us get really focused on your business, increase design efficiency, and create a smooth process for timelines and scheduling! 

Here are a few things we can knock out in a day together:
  • Small stationery items or PDFs you often find yourself sending clients in an email (service info, pricing guides, etc.) 
  • Batch a lot of tasks like IG posts, podcast promos, newsletters
  • Bigger options like product design, packaging, etc.
  • The options are endless!

First we’ll hop on a discovery call to ensure we're a good fit and discuss your needs so we can decide how much I can accomplish in a day. 

Full day: 1800

half day: 900

You love anything efficient—goodbye longer timelines, hello simplicity and hopping on our calendar faster.

You have a bunch of one-off design must-haves — think social media templates, catalog design, packaging design, and just about anything else. 

this is for you if:

The one-day design solution to conquer your design to-do lists. Having a sale? You’ll need an Instagram ad to promote it. Adding a new product to your line? It’s going to need chic, new packaging. I’ll give you my undivided attention and turn around your miscellaneous design projects in just a few hours.

Designer For a Day

What’s Included:

a happy anonymous client

I wish we’d hired Claudia right from the start. We initially went with a less expensive designer and frankly got what we paid for. After a few months, we brought Claudia in to fix a number of on-going issues. Her attention to detail caught even more inconsistencies which she communicated in a professional and courteous manner all while being efficient and timely. 

We were fortunate to work with Claudia and Fig. 2 Design on product development and brand collateral. She guided us in creating more streamlined wholesale marketing materials and lead design on our dated planner and calendar products for several years. Claudia is such a seasoned and talented designer and we love working with her!

suann song

appointed

Ready to Work Together? Fill out our inquiry form to get started.

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