I don't do pretty. i do pretty cool.

I don't do pretty. i do pretty cool.

TM

VIP Day

A Mini Brand Identity

in a 

Custom branding

quick reference brand board

An over-all look at your new brand all in one place

Including a logo, submark, type + color guide. Logo will be delivered as multiple file formats for print and digital.

A mood board and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

design direction

What’s Included:

turn-around: a day and a half

investment: 4500

You don't want to cringe when you hand over your business card or give someone your web address.

You have a new business and understand the value of good design but aren't ready to invest in a big project.

You're an established business who needs a little re-fresh, not a full make-over.

this is for you if:

A VIP Design Day is like spending the day at the spa—I'll make you look great in just one day! 

Mini Brand Identity

in a VIP Day!

Quick Reference Brand Board: an over-all look at your new brand all in one place

Custom Branding: including a logo, submark, type + color guide. Logo will be delivered as multiple file formats for print and digital.

Design Direction: a mood board and creative brief allow us to to understand the objective behind your brand, and inside the mindset of your target audience.

What's Included:

turn-around: day and a half

investment: 4500

You don't want to cringe when you hand over your business card or give someone your web address.

You have a new business and understand the value of good design but aren't ready to invest in a big project.

You're an established business who needs a little re-fresh, not a full make-over.

this is for you if:

A VIP Design Day is like spending the day at the spa—I'll make you look great in just one day! 

Mini Brand Identity 

in a VIP-day!

Step

1

Once we've made it official, and selected a Wednesday that works for both of us, I'll send you two  questionnaires and a fun Pinterest assignment. 

Assignments are sent immediately after booking and are due back two Mondays prior to your VIP Day at 12 noon EST. 

Step

2

Once I've reviewed your home work, we'll hop on a video call Tuesday morning before your VIP Day and review the questionnaires and Pinterest board assignments together. I'll make any tweaks necessary to ensure a cohesive thread between what you've written and what we see. 

Calls are generally scheduled at 10am Eastern but will accommodate for different time zones.  

Step

3

After our call, I'll noodle on our conversation and notes. By end of the day Tuesday, I'll share a document containing a creative brief, mood board, and inspiration images to help ensure we're on the same page when we start the next day. 

Step

4

Aaaand we're off! I'll work on some sketches and refine the mood board and inspiration images if need be. Once you see and like the general direction I'm moving in, I'll design your logo configurations: vertical, horizontal, and square. Once those are approved, I'll solidify your color and type palette so that by the end of the day you'll see examples of your logo being applied to things such as your homepage, stationery, etc. 

You'll need to be available all day by phone, text, and email from 10am to 5pm Eastern time on Wednesday. 

Step

5

By 12 noon Eastern on Thursday, you'll have a folder with all the variations of your logo (for both print and web and in every file format you can think of!), a brief Brand Style Guide with detailed notes including your color codes, how to use your new fonts, and where to purchase them. 

CHEERS! You now have all the tools you need to implement your new identity!

rosemary & Finch

mary love richardson

If your branding feels tired and doesn't represent the killer business you're building, drop everything and hire Claudia! Walking through her VIP Design Day is a breath of fresh air and has satisfyingly quick results that will immediately elevate your brand presence.